Meet the Founders

Our Story

Niche Cosmetics was created on a simple belief: exceptional makeup begins with exceptional skin. Built at the intersection of skincare and professional makeup artistry, Niche represents the official marriage of skin health and high-performance makeup.

Every product is developed with both performance and skin integrity at its core. Our formulations are alcohol-free, inclusive of all skin tones and skin types, and designed to enhance the skin while delivering flawless, camera-ready results. Niche exists for those who understand that makeup should work with the skin, not against it.

Niche brings together the combined expertise of its three founders Junaid Ahmed, Saima Akram and Faryaal Hussain uniting skincare science, makeup mastery and modern beauty culture. Years of research into skin health and natural formulations are paired with the insight of a globally experienced makeup artist who knows exactly what works on the skin and what translates beautifully in front of the camera. This foundation is further strengthened by real-world beauty experience and contemporary influence, shaped by a passion for great skin and an understanding of how today’s consumer connects with beauty.

Together, the founders champion Niche on its journey creating products that respect the skin, elevate makeup, and redefine modern beauty.

Be kind to your skin. Create magic in your makeup.